The Advertising Research Foundation

Date: Feb 22nd

FINANCExSCIENCE 2018 is a half-day event on improving data-driven marketing to help differentiate your brand in today’s financial arena. Industry leaders will share insights on deepening brand loyalty and creating a stronger engagement with customers by delivering a more personalized and positive experience.

Sessions will focus on an advanced understanding of the capabilities of the latest digital technologies, providing the crucial advantage needed to attract new customers and build loyal customer bonds within the financial services sector. Plus, what you need to know about the latest regulatory issues and discussing GDPR, set to have global impact rippling far beyond the EU.

Why Register Today — Key Sessions
Leveraging data effectively to attract new customers and deepen brand loyalty
Strengthening customer engagement via more personalized and positive experiences
Using location data to increase interactions based on a new, first public release analysis
Capitalizing on AI to enhance customer communications
How the evolution of identity and cross-channel measurement will affect marketing decisions

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