As you expand the tools you use to communicate online and off and staff’s roles change, how do you ensure you’re all speaking with one voice over time? This immersive day-long workshop introduces nonprofit communicators to the essential elements necessary to develop a strong brand that sticks.
The morning will detail the essential elements that compose a strong nonprofit brand. In the afternoon, we’ll cover how to successfully navigate a rebranding process (including how to involve your board, staff, and other stakeholders) and set up effective day-to-day brand management practices in-house.
This workshop will be co-led by Sarah Durham, Big Duck’s CEO and author of “Brandraising: How Nonprofits Raise Money and Increase Visibility through Smart Communications” (Jossey-Bass, 2010), and Ally Dommu, Big Duck's Director of Strategy.
The workshop will take place on Wednesday, May 15, at Big Duck’s office in DUMBO, Brooklyn. It costs $400 per participant if you register by May 1, and $450 per participant after May 1.
Seats are limited to ensure personalized attention and interaction.