Building a nonprofit brand that sticks

Big Duck

Date: May 15th

As you expand the tools you use to communicate online and off and staff’s roles change, how do you ensure you’re all speaking with one voice over time? This immersive day-long workshop introduces nonprofit communicators to the essential elements necessary to develop a strong brand that sticks.

The morning will detail the essential elements that compose a strong nonprofit brand. In the afternoon, we’ll cover how to successfully navigate a rebranding process (including how to involve your board, staff, and other stakeholders) and set up effective day-to-day brand management practices in-house.

This workshop will be co-led by Sarah Durham, Big Duck’s CEO and author of “Brandraising: How Nonprofits Raise Money and Increase Visibility through Smart Communications” (Jossey-Bass, 2010), and Ally Dommu, Big Duck's Director of Strategy.

The workshop will take place on Wednesday, May 15, at Big Duck’s office in DUMBO, Brooklyn. It costs $400 per participant if you register by May 1, and $450 per participant after May 1.

Seats are limited to ensure personalized attention and interaction.

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