A Special Presentation on Digital Transformation Strategy with Professors from Cornell's Johnson School of Business, UPenn's Wharton School of Business, and Facebook
Why did Unilever buy the Dollar Shave Club for a billion dollars? The rise of DTC (Direct to Consumer) brands, such as Allbirds and Casper, in the past decade has inspired countless startups and Fortune 500 companies alike to take this question seriously. In this talk, we examine this question from the perspectives of digital marketing and data analytics to gain a better understanding of what modern firms need to do to stay competitive. We also explore three stages of organizational structure that firms need to evolve through in order to best use AI and personalization engines to serve their customers. At the heart of these issues lies the need to respect customer privacy and we conclude the talk by discussing some of the data privacy obstacles that organizations will need to solve in order to evolve into the advanced stages of the data organizational infrastructure and beat the competition.