Class is now in session.
Join us at Study Hall in New York City for a half-day, workshop-style mini-conference brought to you by ActiveCampaign. You’ll learn tips and tricks to grow your business using ActiveCampaign. Meet, connect, and network with local ActiveCampaign users right in your own city. Not only will we show you advanced and upcoming features, you’ll get hands-on guidance with ActiveCampaign experts and staff. You in?
7:30 - 8:00 am: Breakfast
8:00 - 8:15am: Introduction and Welcome
8:10 - 9:00am: Building Better Automations Study Hall Review
Picking up where we left in our previous Study Hall, Building Better Automations, we will review ActiveCampaign’s recommended approach to marketing and sales automation. If you haven’t attended a Study Hall before this session, we will bring you up to speed.
Coming to Study Hall again? This review will help refresh your memory and lay the foundation for achieving a personalized marketing experience.
9:00 - 9:40am: Product Updates
Get a sneak peek into ActiveCampaign’s product roadmap.
9:40 - 9:30am: Break and Q&A
9:30 - 9:50am: Preparing for Personalization
We all know personalization is vital in marketing, but what is the end goal? In this session we will review data that shows the importance of personalization and get you ready to start implementing strategies.
9:50 - 10:30am: Capturing Leads
Let’s put personalization into action! The first step: capturing information. In this session you will learn how to create segments based on information captured, best practices for setting up your list structure, and how to send targeted emails all within the platform.
10:30 - 10:40am: Break and Q&A
10:40am - 11:30am: Communication Channels
As much as we love email we also understand there’s more to marketing automation. Your customers are engaging on multiple platforms and it’s important to connect the dots. In this session, we will cover some of the most common channels of engagement and how you can use each channel in personalized marketing.
11:30am - 12pm - Reporting
We’ll cover key reporting features that will equip you with ways to easily measure the performance of your sales and marketing.
12:00 - 1:00pm: Working Lunch
Feel free to bring any topics or questions you have. This will be an ideal time to connect with other users for a mindshare session or chat with one of our team members.