In this workshop, we will introduce the basic elements of a thoughtful social media strategy for small businesses. We will explain the difference between each platform and how to optimize your presence in each to grow your followers. We will also discuss strategies for developing content, ideal days for posts, and how to increase followers. Participants will walk away with a strategy for their business, including target metrics and goals for the business and a guideline for how to determine that a strategy is not working.
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